Redbar 24h Group relies on Mapal to drive the company’s digital transformation

The Redbar 24h Group was born from a disruptive idea: to provide service 24 hours a day, both in-restaurant, delivery, and takeaway.

In 2016, it opened its first pilot location in Vilanova i la Geltrú. Today, it operates five company-owned establishments, four in Barcelona and one in Madrid.

In its immediate plans is the opening of a new restaurant, which will introduce the new Redbar 24h concept, the second in the Spanish capital, located in Puerta de Toledo.

The company currently exceeds €7 million in annual revenue, and its restaurants offer more than 200 menu items.

We spoke with its founder and current CEO, Felipe Alayeto, about the group’s challenges, ambitions, and strong commitment to technology, for which it relies on the technology company Mapal.

Can you briefly describe the operational model of a 24-hour service operator?

It is a service model that generates employment, based on three 8-hour shifts, allowing full coverage of all areas offered both in our restaurant dining rooms and in delivery and takeaway services.

In terms of technology, what are the main challenges of managing a restaurant business that operates 24 hours a day?

To provide continuous, non-stop service, we are required to use the most advanced technological tools, which allow us to control, monitor, and manage each shift in detail. This ensures consistent processes and service delivery, raising our quality standards.

You have recently implemented all the management solutions offered by Mapal. What specific needs or challenges led you to adopt this technology for back-office management?

Having a comprehensive solution package that allows all departments and teams within the Redbar 24h Group to unify workflows and improve operational performance and control across all restaurants.

Which processes do you consider essential to digitalize?

All processes that optimize business management, especially when operating continuously, 24 hours a day, 365 days a year.

What criteria did you use to evaluate and select back-office management solutions for Redbar 24h Group?

Control, control, and control — supported by data that enables immediate decision-making without delays.

Were there any specific features or elements that were non-negotiable during the selection process?

A reliable, comprehensive solution package tailored to our business model.

What measurable improvements do you expect from implementing this technology?

Several aspects:

• Optimization of human resources and shifts, improved work-life balance, better training and talent acquisition, as well as employee retention.
• Compliance standardization, with unified daily checklists and audits across all locations.
• Comprehensive control of equipment and facilities, improving maintenance programs and extending equipment lifespan.
• Strict control of purchasing processes, goods reception, inventory, and cost control.
• Rapid implementation of solutions and corrective actions across all restaurants, supported by real-time insights from social media listening, improving brand reputation.

All of this leads to improvements in customer service, product quality, and overall customer experience, positively impacting the company’s results and profitability (EBITDA).

How do you expect staff at the locations and head office to adapt to these solutions?

Since these tools optimize processes, they will allow us to have more and better resources, enabling us to provide financial incentives to all teams.

How do you think this will impact customers?

Through better service and improved experience.

How do you think technology will shape the future of your restaurant group and the industry in general?

It will increasingly automate processes across all areas, professionalize the sector, optimize resources, and allow us to turn data into business value. It will also improve data collection, analysis, and visualization, especially regarding people management.

How do these solutions influence your long-term plans for the company?

By improving control and management, we generate trust and security, leading to exponential growth for the company.

What advice would you give to other restaurateurs considering adopting back-office management technology?

To trust the expertise and know-how of leading companies with proven success in our sector, such as Mapal. They also have highly qualified professionals who not only guide you but also train you to get the most out of the tools for your business.

Source: Redbar 24h Group relies on Mapal to drive digital transformation (restauracionnews.com)